Does Media Use Us?

Do we use media or does media use us?

Shiller had more of a Marxist's view on this topic

-Critic assets

-means of production

-product property (products we can control)

                -news

                -apple products

                -cable

                -radio

-Corporate interest

                -succeed or fail

                -no bail out

                -elite (control of product prop.)

-Social Program Interest

                -people voting for an individual (Ex: Obama)

5 Myths

1. Individual and Personal Choice

2. Neutrality

3. Unchanging Human Nature

4. Absence of Social Conflict

5. Media Pluralism

Carey believed in two views of communication

1. Ritual

                -representation of shared beliefs

                -participation

                -community and fellow ship

                -drama

2. Transmition

                -given the information

                                -purpose of control

-Watching the newscasts programs like CNN and FOX really let me see what Cary and Shiller were talking about.

-I was able to see that Ritual news was more of trying to get people's attention, that it was all drama and had a story to it

-For the more transmission type of news it was more numbers, stats for sports for example just flat out information